Hi! I'm Jasmine, an Atlanta-based marketing strategist and accomplished couch potato.
I like high fives, color-coded schedules, and themed party supplies. I believe that the correct order is Wheel of Fortune first and Jeopardy! second, that Coca-Cola has always been and will always be superior to Pepsi, and that anything worth doing is worth doing well. My happy places include Chattanooga, TN, the "decorative organizers" aisle in Target, and the dance floor. Any dance floor. I love to learn, especially when it comes to data wrangling tricks and cooking techniques. I pride myself in my repository of pop culture trivia and arsenal of calendars and checklists. When given a challenge, I quickly grasp the big picture while still identifying the key details. If there's not a system in place, I'll create one.
I am a natural strategist, pairing my creative and analytical skills to determine the best path forward for the task at hand. With a background in client-based work both in agency and in-house settings, this strategic mindset applies to how I view partnership with clients and co-workers too. I make it a point to identify working styles, strengths, and preferences of any given team to help configure the group for optimal collaboration.
I completed the Full-time MBA program at Georgia Tech Scheller College of Business in May 2020 and have returned to my MBA internship employer, Mailchimp, as a Marketing Manager.
Big picture? I want to help innovate how digital products are targeted, delivered, and measured.