This outdoor signage campaign was designed to remind students that the Carolina Union is, as the tagline says, “more than a building” and is made up of many different students who all have different voices, experiences, and interests, and are all “more than a student” themselves. The smaller, single student banners hang in front of the building on light poles at the main entrance bus stop. The larger student organization banners hang on the side of the building facing the most popular campus spot for students to eat lunch and meet friends between classes.

Skills: copywriting, project management, branding

First Place, 2015 Steal This Idea: Signs and Banners, Association of College Unions International