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EDUCATION

Georgia Institute of Technology Scheller College of Business, Atlanta, GA, Aug 2018–May 2020

  • Master of Business Administration

  • GPA: 3.96 / GMAT: 700

  • Honors: Forté Fellowship, Full Merit-Based Scholarship in the Scheller College of Business

  • Awards: Poets & Quants Best and Brightest MBAs Class of 2020, Full-time MBA Student of the Year 2019

  • Emphases: marketing analytics, product management

  • Leadership and Activities: Athletics Committee First-Year Chair, Business Analytics Club, Marketing Club

  • Practicum Projects: Data Infrastructure, IHG - Intercontinental Hotels Group (Atlanta, GA); US Go-to-Market Strategy, PlayerMaker (Tel Aviv, Israel)

University of Tennessee, Knoxville, Knoxville, TN, Aug 2008–May 2012

  • Bachelor of Science in marketing and international business

  • GPA: 3.91

  • Honors: College of Business Global Leadership Scholars (GLS) Class of 2012, Chancellor’s Honors Program (CHP), Full Merit-Based Scholarship at University of Tennessee

  • Leadership and Activities: CHP Honors Events Committee Co-Chair, GLS Social Chair, College of Business Senior Gift Committee, Mortar Board Society, Pride of the Southland Marching Band

  • Study Abroad: Rome, Italy - John Cabot University (January–May 2011)

EXPERIENCE

Georgia Institute of Technology Scheller College of Business, Atlanta, GA
Marketing Specialist (Temp) / Graduate Research Assistant, Office of Communications , Apr 2018–present

  • Revamp recruiter email strategy for prospective students through A/B message testing, regression analysis of behavioral data, and Salesforce Path creation for admissions journey

  • Write monthly student perspective articles for Poets & Quants, the leading website for graduate business education

Mailchimp, Atlanta, GA
MBA Intern, Product Marketing, May 2019–August 2019

  • Evaluated Mailchimp.com conversion experience using qualitative and quantitative methodology to develop condensed acquisition strategy and tactical page enhancements across web journey

  • Developed presentations to communicate team strategy and key initiatives to executive and cross-functional leadership

treetree agency, Columbus, OH
Account Manager, OhioHealth, Nationwide, OhioNET, MDK , Dec 2015–Mar 2018
Project Manager (contractor), OhioHealth, Aug 2015–Dec 2015

  • Designed and project managed new website asset workflow for database of 3,600+ physicians

  • Developed marketing plan for hospital zero waste initiative, eliminating 86 yards of landfill waste per week and winning a Sustainable Business Award for the client

  • Created and executed event ticketing strategy across multiple audience groups to optimize capacity of a 2,700-seat theater

  • Managed a 6-month timeline and 12-person workgroup to execute an annual live event with 1,700 attendees

  • Created employee and project forecasting tools to justify 4 new hires to executive leadership

  • Navigated highly-regulated environments, complex policies, and matrixed reporting structures in the health care and financial services industries

University of North Carolina at Chapel Hill, Chapel Hill, NC
Marketing and Project Coordinator, Carolina Union Communications and Creative Services, May 2014–May 2015

  • Managed Carolina Union social media accounts: raised follower counts by 132% on Facebook and 76% on Twitter

  • Created project brief and project queue system for improved client and designer accountability

  • Managed workload of ten student marketing and design assistants and two full-time designers

Development and Communications Associate, UNC Lineberger Comprehensive Cancer Center, Aug 2013–Apr 2014

Coordinated the production of marketing and donor relations materials for major gift officers and communications team. Supported all major annual and community events through print and digital asset development, vendor coordination, gift processing, and volunteer communication.

Scripps Networks Interactive, Knoxville, TN
Marketing Coordinator (contractor), Corporate Communications, Apr 2012­–Jun 2013
Intern, Corporate Communications, Jan 2012–Apr 2012

  • Revamped departmental SharePoint sites and project management system to store, track and manage event marketing and corporate social responsibility projects, contracts, and invoices

  • Coordinated internal and external special events in a leadership or support role, including a conference luncheon that netted $21 million in pledged ad buys and the “best to date” teambuilding activity for the annual mentoring workshop

  • Managed all corporate stationery orders and supported Creative Services project management for off-air design requests

  • Wrote and edited materials for media relations, trade publications, company website, social media, and award submissions

 VOLUNTEER INVOLVEMENT

  • Community Refugee and Immigration Services, Columbus, OH, 2016-2017

  • Junior Achievement of Central Ohio, Columbus, OH, 2015

  • Distinguished Young Women of Signal Mountain, Signal Mountain, TN, 2007-2015

 ADDITIONAL INFORMATION

  • Affiliations: Women in Technology

  • Skills: R, Basecamp, Smartsheet, Adobe Acrobat, WordPress, Squarespace, Insightly, Mailchimp

  • Professional interests: data analytics, strategy, project management, media and entertainment technology

  • Personal interests: cooking, entertaining, dance, television and film, travel