Snapshots of Carolina is an annual, summer-long photo collage campaign at UNC designed to interact with upperclassmen at home over the summer while welcoming first-year and transfer students at orientation. The digital design pieces promoted the campaign via Facebook, Twitter, Instagram, and digital monitors to encourage students to send in their favorite snapshots of campus life. Due to the eye-catching imagery of these ads, we collected over 1,000 unique photo submissions to display in the Art Gallery during orientation and Week of Welcome.

Skills: social media, project management, copywriting

Honorable Mention, 2015 Steal This Idea: Digital Campaign, Association for College Unions International