The Carolina Union is more than a building, and working at the Union is more than a job. Each year, student staff enjoy themed activities and challenges to promote interaction between different departments. As part of the 2014–2015 Hunger Games theme, I was responsible for creating content for and distributing Mockingjay Mail, the monthly staff newsletter. The balance of fun writing and important staff updates led to an average open rate of 58.8%.

Skills: copywriting, art direction, project management, MailChimp