The 2015–2016 academic year marked the first time that the Carolina Union created a promotional campaign for student staff hiring. The entire timeline was moved up to the beginning of spring semester (from summer), so that the Union could compete for the top-notch students seeking out other campus leadership positions. Due to the strength of the marketing materials, the hiring committee surpassed its goal of 100 by nearly 50 applicants. Marketing channels included digital and social media, print pieces, and event signage and promo items.

Skills: marketing plan development, project management, art direction, copywriting, social media