Treat Yo Self is the Carolina Union’s newest tradition! One Thursday per month, the Union offers students cupcakes and conversation with Union staff. The identity and supporting materials were created to brand the event as a fun break from the typical school day. This campaign was primarily digital (social media, website, and digital monitors), but it also also included a retractable banner, A-frame signage, and buttons. Treat Yo Self Thursday was a rousing success in its first year, attracting at least 600 students per event and capturing honest feedback about building furniture, programming, and more.

Skills: event planning, branding, copywriting, social media